It started at a Linkin Park concert in Mumbai.
Two friends, lifelong music obsessives, standing in a crowd of thousands. And realising that for most of the artists we love, you simply can't find anything worth wearing in India. No merch. No representation. Nothing that actually does the music justice.
We figured that was a problem only fans could solve.
So we built Encore. Got together a few designers who felt the same way, spent a few months going deep on the artists and sounds that mean everything to us, and put together a catalogue we're genuinely proud of. Designs rooted in the music. Not in logos. Not in tour posters.
We're going live now, for the fans. Welcome to Encore.
This is just the beginning. Encore is about more than clothes. It's about building a real music culture in India. Remixes, collabs, local artists, community. We're fans first, and that's never changing.